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eNews from Monday, March 12, 2007

Gardenburger Introduces the Malibu Burger

Business Editors/Food Editors IRVINE, Calif. -- (BUSINESS WIRE) -- March 9, 2007 -- Gardenburger is making some serious waves for Malibu! The new Malibu Burger, a USDA-certified organic product, will hit grocery store shelves in late summer. This savory vegan burger is sure to make a splash!

The Malibu Burger is loaded with the best hearty organic ingredients, including cooked brown rice, broccoli, corn, carrots, bell peppers, onions and rolled oats. Numerous studies suggest that organic foods help fight cancer, stroke and heart problems and lead to a healthy balanced lifestyle. The Malibu Burger is an excellent source of antioxidants, dietary fiber and omega-3s; in fact, it represents 20% of the recommended daily allowance.

"The organic food industry is growing fast in response to increasing consumer demand for organic products," said Steve Welch, CEO of Wholesome & Hearty Foods Co. "Gardenburger recognized this opportunity and is excited to introduce our first organic product to consumers."

Gardenburger isn't just about food, it's a lifestyle. Similar to other Gardenburger foods, the Malibu Burger is vegetarian, highly nutritious and delicious. To provide our consumers with a quick, easy solution to prepare healthy meals for themselves and their families, our products are pre-cooked, frozen and ready to serve after a few minutes on the grill or microwave. Paired with your favorite vegetables or in a family favorite recipe, Gardenburger foods are not only quick to prepare, but tasty.

About Gardenburger

Gardenburger, a brand owned by Wholesome and Hearty Foods Co., pioneered vegetarian alternatives by introducing the first veggie Gardenburger product more than twenty five years ago. Today, its diverse line of healthy, vegetarian products is growing in popularity at a time when people are looking for foods to support and promote a healthy lifestyle. Founded in 1985, by Paul Wenner, Gardenburger continues to introduce revolutionary vegetarian foods. To learn more, please visit


MWW Group Chuck Mirarchi, 212-827-3740 Cell: 201-424-2777

Copyright © 2007 Business Wire

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