Ethanol Industry Touts Lower Gas Prices at the Pump with New 'Open Road' Ads
Targeted News Service -- WASHINGTON, DC -- August 6, 2012 -- Following on the success of its long-running "Right Here, Right Now" ads, the Renewable Fuels Association is debuting a new ad which focuses on ethanol's ability to lower gas prices at the pump offering consumers relief in a difficult economy.The "Open Road" campaign is the first of its kind, focusing on ethanol saving consumers money at the pump and improving overall engine performance. In 2011, the ad points out, the use of ethanol helped reduce the average price of gas by $1.09 saving American families $1,200 over the year. Additionally, as a high octane additive, ethanol helps car engines run cleaner and reduces engine knock and pinging.
The ad is running in selected movie theaters in Iowa and Minnesota. Working with Golden Grain Energy, Homeland Energy Solutions, Absolute Energy, Big River Resources, Chippewa Valley Ethanol Company (CVEC), and the Minnesota Bio-fuels Association, thousands of movie-goers will be educated on America's fuel.
The increasing use of ethanol fuel has a positive impact on our nation's economy, providing jobs; our environment, reducing greenhouse gas emissions; and our national security, reducing foreign oil dependence dramatically. It is important that consumers are aware of these benefits and that know that America's energy future starts here at home.
To view the ad, click here(http://youtu.be/3ln9yCEA9mM) or visit www.EthanolRFA.org.
(c) 2012 Targeted News Service
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